Brian Larson has been in the hotel industry since 1981, serving with several major hotel companies, including Hilton Hotels, Interstate Hotels, Promus Hotels, Wyndham Hotels, and Joie de Vivre Hospitality. His areas of expertise include hotel finance and operations, food and beverage, financial analysis, pre-opening support, and brand/3rd party operator relationships. He provides client consultation, analysis, and support for client projects including pre-opening, acquisition and ongoing operations.
Brian has served on-property in various roles including several General Manager/Managing Director positions. He has specialized in new build, transition and distressed assets as a General Manager, Task Force Manager and in his roles at the Regional and National VP level. He previously served in operational roles as a Chef, Food and Beverage Director, Rooms Director, and Sales and Catering Director.
Brian attended Arizona State University majoring in Psychology and attended the Culinary Institute of America.
Brian serves as the Board Chairman for the Visit Sacramento Board of Directors, and has served in this capacity since 2015, and previously from 2012-2014. He has served on the Board since 2009. Brian led the committee, which received approval for a major expansion of the Sacramento Convention Center, an effort which took 6 years to accomplish. He also served on the Mayor’s committee to retain the Sacramento Kings and build and finance a new arena, and the community efforts led to the opening of Golden 1 Arena in 2016
Mr. Larson has served on several corporate wide committees for Interstate, Hilton, and Promus (including Marketing, Technology, Brand Standards, and Food & Beverage). He was on the Board of the Sacramento Hotel Association, Hotel Council of San Francisco, and several other hospitality and visitor organizations around the US.