Murphy Asset Management provides hotel asset management, consulting, and strategic business advisory services, driving excellence in your hotel project. Our focus ensures maximized returns, well-run operations, and an outstanding reputation.
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Our support includes:
Pre-opening Support
Brand selection process
Franchise agreement negotiation
Operator selection process
Hotel management agreement negotiation
Franchise approval of operator
FF&E review
OS&E review
Low-voltage/IT systems review
Approval of management team
OAC meetings
Punchlist monitoring
PR, advertising, and marketing review
Vendor contract negotiations
Budgeting
Hotel Management Company Support
Oversight of hotel management company to contribute best practices and assure generally-accepted industry standards are employed
Liaison services between ownership and hotel management company
Review of all hotel management company charges to assure they are in accordance with management contract terms
Sales, Marketing, & Revenue Generation Support
Oversight of revenue performance, including room revenue, F&B revenue, and ancillary revenue streams
Annual marketing plan review
RFP review
Monitoring of competitive market
Quarterly action plans
Public Relations, advertising, and social media plans
Revenue Management functions and pricing strategies
Financial Support
Budget review
Financial statements, cost controls, and revenue flow-through to GOP & NOI
Review of staffing guidelines
Service contracts and leases review
Operational Support
Review of guest service measurements
Service standards and performance
Human Resources functions and pay scales
Food & Beverage operations and offerings
General Engineering, Housekeeping, Front Office, F&B, Banquets, Accounting, HR, and other departmental reviews
Physical Asset Support
Long-term capital expenditure plan
Capital expenditure budget and contract review
On-site inspections of property
Participation in franchisor property visits and reviews
Property condition oversight
Equipment maintenance plan oversight
Murphy Asset Management will give you the confidence that your project will be a great experience and a great investment. In summary, we:
Ensure excellence and enthusiasm in each decision and area of support
Drive timelines and action plans
Absorb minutiae that currently consumes owners’ time