Murphy Asset Management provides hotel asset management, consulting, and strategic business advisory services, driving excellence in your hotel project. Our focus ensures maximized returns, well-run operations, and an outstanding reputation.

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Our support includes:

Pre-opening Support

  • Brand selection process

  • Franchise agreement negotiation

  • Operator selection process

  • Hotel management agreement negotiation

  • Franchise approval of operator

  • FF&E review

  • OS&E review

  • Low-voltage/IT systems review

  • Approval of management team

  • OAC meetings

  • Punchlist monitoring

  • PR, advertising, and marketing review

  • Vendor contract negotiations

  • Budgeting

Hotel Management Company Support

  • Oversight of hotel management company to contribute best practices and assure generally-accepted industry standards are employed

  • Liaison services between ownership and hotel management company

  • Review of all hotel management company charges to assure they are in accordance with management contract terms

Sales, Marketing, & Revenue Generation Support

  • Oversight of revenue performance, including room revenue, F&B revenue, and ancillary revenue streams

  • Annual marketing plan review

  • RFP review

  • Monitoring of competitive market

  • Quarterly action plans

  • Public Relations, advertising, and social media plans

  • Revenue Management functions and pricing strategies


Financial Support

  • Budget review

  • Financial statements, cost controls, and revenue flow-through to GOP & NOI

  • Review of staffing guidelines

  • Service contracts and leases review

Operational Support

  • Review of guest service measurements

  • Service standards and performance

  • Human Resources functions and pay scales

  • Food & Beverage operations and offerings

  • General Engineering, Housekeeping, Front Office, F&B, Banquets, Accounting, HR, and other departmental reviews


Physical Asset Support

  • Long-term capital expenditure plan

  • Capital expenditure budget and contract review

  • On-site inspections of property

  • Participation in franchisor property visits and reviews

  • Property condition oversight

  • Equipment maintenance plan oversight

Murphy Asset Management will give you the confidence that your project will be a great experience and a great investment.  In summary, we:

  • Ensure excellence and enthusiasm in each decision and area of support

  • Drive timelines and action plans

  • Absorb minutiae that currently consumes owners’ time