Murphy Asset Management provides hotel asset management, consulting, and strategic business advisory services, driving excellence in your hotel project. Our focus ensures maximized returns, well-run operations, and an outstanding reputation.

Contact us today for more information!

Our support includes:

Pre-opening Support

  • Brand selection process
  • Franchise agreement negotiation
  • Operator selection process
  • Hotel management agreement negotiation
  • Franchise approval of operator
  • FF&E review
  • OS&E review
  • Low-voltage/IT systems review
  • Approval of management team
  • OAC meetings
  • Punchlist monitoring
  • PR, advertising, and marketing review
  • Vendor contract negotiations
  • Budgeting

Hotel Management Company Support

  • Oversight of hotel management company to contribute best practices and assure generally-accepted industry standards are employed
  • Liaison services between ownership and hotel management company
  • Review of all hotel management company charges to assure they are in accordance with management contract terms

Sales, Marketing, & Revenue Generation Support

  • Oversight of revenue performance, including room revenue, F&B revenue, and ancillary revenue streams
  • Annual marketing plan review
  • RFP review
  • Monitoring of competitive market
  • Quarterly action plans
  • Public Relations, advertising, and social media plans
  • Revenue Management functions and pricing strategies

Financial Support

  • Budget review
  • Financial statements, cost controls, and revenue flow-through to GOP & NOI
  • Review of staffing guidelines
  • Service contracts and leases review

Operational Support

  • Review of guest service measurements
  • Service standards and performance
  • Human Resources functions and pay scales
  • Food & Beverage operations and offerings
  • General Engineering, Housekeeping, Front Office, F&B, Banquets, Accounting, HR, and other departmental reviews


Physical Asset Support

  • Long-term capital expenditure plan
  • Capital expenditure budget and contract review
  • On-site inspections of property
  • Participation in franchisor property visits and reviews
  • Property condition oversight
  • Equipment maintenance plan oversight

Murphy Asset Management will give you the confidence that your project will be a great experience and a great investment.  In summary, we:

  • Ensure excellence and enthusiasm in each decision and area of support
  • Drive timelines and action plans
  • Absorb minutiae that currently consumes owners’ time